Do it the Easy Way
(The Simple Stuff that the Gurus do not Tell You)
However wonderful the latest 'logical' idea may sound, you and I know that business
is operated by people: without business, people would still be here; yet without people,
there would be no business. And people are not always logical. Have you ever known,
quite clearly, how you 'should' behave in a certain difficult situation - and blown
it, nonetheless? That was you, being human - just like the rest of us.
HOW TO CHEAT AT MANAGEMENT uses NLP (Neuro-Linguistic
Programming) to apply objectivity (which is how we are supposed to think) to
subjectivity (which is how we really think, because we are human). You will rediscover
things you always knew, but which were never objective enough to get a hearing
from anyone else; you will learn how to think usefully, in order to make your
work as simple, as effective and as much fun as possible. In other words, your
competitors will wonder what has hit them.
